“Radical” plans for Cape Wine 2012

Logo Wines of South AfricaCape Wine 2012 will be “radical”, according to WOSA CEO Su Birch. Describing the Cape Town trade fair, which returns from 25-27 September for the first time since 2008, as “the first green wine show ever,” Birch also revealed that the event would incorporate a wine tourism show, Vindaba for the first time. One of the most significant green features of the fair will be the use of cardboard to create the stands. Manufactured by a company in the Western Cape, these will be built in a flatpack format, enabling producers to reuse them for future shows.

In a further effort to reduce the environmental effect of the fair, visitors to Cape Wine will be put up in hotels within walking distance of the Cape Town International Convention Centre.

Vindaba, a name based on the Xhosa word for a village forum, will be aimed at a broader audience of tour operators and lifestyle journalists, focusing on the promotion of the Cape’s wine routes.

by Gabriel Savage. More: The Drinks Business

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